Established in 2010 by Si Chai and Thomas Smallwood, the founders of the renowned Chai Wallahs festival venue, Diplomats of Sound emerged from the live music industry. Originating as creators of a festival stage that catapulted independent musicians into the spotlight, we identified the need for more comprehensive support beyond exposure. Recognizing the challenges faced by artists in building their careers, we leveraged our experience to establish Diplomats of Sound, an artist agency dedicated to nurturing talent. Drawing from over two decades in the industry, Diplomats of Sound addresses the gaps in artists’ careers, offering strategic support, administrative assistance, and valuable connections. Our agency’s mission is to contribute to a vibrant and sustainable music industry, fostering success as a shared journey for festivals, musicians, and audiences alike.


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